The Detroit News got its hands on a transcript of a Q&A session held between Chrysler execs and employees of the company in which management admits the company misjudged the market when developing vehicles like the new Chrysler Sebring and Dodge Nitro. The transcript was confirmed to be legitimate by Chrysler spokesman Rick Deneau, who admitted it was never meant for the public to see. Nevertheless, the Q&A session shows that that there are many at Chrysler who are "quite upset" about how some vehicles turned out, which is illustrated most pointedly by the harsh criticism the Sebring and Nitro received from Consumer Reports.In response, Chrysler says it is moving fast to fix its own internal development process so that it can better project what customers want and expect from their vehicles a few years down the road. It seems the current system is good at matching what competitors are offering now, but produces vehicles that arrive on the market behind the curve in terms of design, quality and interiors.
Full article from the Detroit News
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